May 21, 2024  
2022-23 Graduate Bulletin 
    
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2022-23 Graduate Bulletin ARCHIVED

Course Offerings

 

Marketing
  

  • MKTG 5310 - Strategic Marketing of Service

    Credit(s): 3

    Examination of the unique aspects of service organizations and the impact of those factors on marketing goals and strategies.
    Prerequisite Course(s): MKTG 3351
  

  • MKTG 5313 - Marketing Management

    Credit(s): 3

    Examination of the functions of marketing executives. Emphasis on the formulation and implementation of marketing programs and strategies covering areas such as products, pricing, channels of distribution and promotion.
    Prerequisite Course(s): MKTG 3351, MGMT 3370 and ACCT 2301
  

  • MKTG 5325 - Seminar in E-Commerce

    Credit(s): 3

    A strategic overview of electronic commerce with an emphasis on major strategic marketing opportunities, issues and problems. Covers use of intranet, extranet and internet technologies to interact, collaborate and transact business with the company’s customers, employees, suppliers and partners. Both organizational and external factors are analyzed in formulating competitive online marketing strategies.
    Prerequisite Course(s): BCIS 1305, MKTG 3351 and MGMT 3370
  

  • MKTG 5352 - Seminar in International Marketing Management

    Credit(s): 3

    A conceptual and action-oriented approach to marketing of products and services abroad. Management problems of planning, organizing and controlling foreign marketing operations also are analyzed.
    Prerequisite Course(s): MKTG 3351
  

  • MKTG 5358 - Sports Marketing and Promotion

    Credit(s): 3

    This course combines elements of marketing theory and the contemporary sport promotion mix. Students will gain insight in the areas of: strategic marketing, sport consumer behavior, market research, advertising, incentives, public relations, event and venue marketing, personal selling, and other contemporary issues in sport marketing and promotion.
    Repeated: No
    Registration Restriction by College
    Nelson Rusche College of Business
  

  • MKTG 5362 - Revenue Generation in Sports

    Credit(s): 3

    This course will investigate the major revenue sources for professional, collegiate, amateur, and youth sports and recreation organizations. These include sponsorship sales and activation, ticketing, licensing, broadcasting rights revenue, fundraising and development, and other revenue sources. There will be a heavy focus on sales, personal selling, sales management, and customer relationship management technologies.
    Repeated: No
    Registration Restriction by College
    Nelson Rusche College of Business
  

  • MKTG 5375 - Advanced Graduate Studies

    Credit(s): 3

    Student is individually assigned to an instructor on the basis of the type of studies needed for the programs pursued.
    Repeated: Yes
  

  • MKTG 5376 - Advanced Graduate Studies

    Credit(s): 3

    Same as MKTG 5375  but in a different topic.