Mar 28, 2024  
2019-20 Graduate Bulletin 
    
2019-20 Graduate Bulletin ARCHIVED

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MKT 552 - Seminar in International Marketing Management


Credit(s): 3

A conceptual and action-oriented approach to marketing of products and services abroad. Management problems of planning, organizing and controlling foreign marketing operations also are analyzed.
Prerequisite(s): MKT 351 or equivalent



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