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Apr 25, 2024
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ENG 576 - Publication Management and Promotion Credit(s): 3
This course focuses on methodologies used to strategize and manage an independent publishing organization. Depending on the kind of publishing (book, journal, magazine, newsletter or digital), organizational structures and methods differ widely. Publishing in a multi-national environment and how publicity and promotion are instrumental in distribution processes also are examined. Prerequisite(s): graduate standing
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