Dec 05, 2022  
2019-20 Graduate Bulletin 
    
2019-20 Graduate Bulletin Archived

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PUB 576 - Publication Management and Promotion


Credit(s): 3

This course focuses on methodologies used to strategize and manage an independent publishing organization. Depending on the kind of publishing (book, journal, magazine, newsletter, digital), organizational structures and methods differ widely. Publishing in a multi-national environment and how publicity and promotion are instrumental in distribution processes are also examined. 
Prerequisite(s): Graduate Standing



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