Mar 28, 2024  
2020-21 Undergraduate Bulletin 
    
2020-21 Undergraduate Bulletin ARCHIVED

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MKTG 4325 - Systems and Internet Marketing


Credit(s): 3

An integrative overview of marketing information systems and internet marketing with an emphasis on major strategic opportunities, issues and problems. Covers the use of information systems and technology to interact, collaborate and transact business with the company’s customers, employees, suppliers, partners and society.
Prerequisite(s): MGMT 2372 MKTG 3351  



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