MKTG 5325 - Seminar in E-Commerce

Credit(s): 3

A strategic overview of electronic commerce with an emphasis on major strategic marketing opportunities, issues and problems. Covers use of intranet, extranet and internet technologies to interact, collaborate and transact business with the company’s customers, employees, suppliers and partners. Both organizational and external factors are analyzed in formulating competitive online marketing strategies.
Prerequisite(s): BCIS 1305, MKTG 3351 and MGMT 3370 or their equivalents