Apr 28, 2024  
2021-22 Undergraduate Bulletin 
    
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MCOM 4370 - Strategic Advertising And Public Relations

Credit(s): 3

Introduction to the agency side of advertising and public relations. Students learn about the role of media strategy and decision-making from the more traditional practice of media planning and interactive media.
Prerequisite Course(s): MCOM 2327 , MCOM 2330 


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