May 19, 2022  
2021-22 Undergraduate Bulletin 
    
2021-22 Undergraduate Bulletin
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MRCH 3323 - Retail Category Management


Credit(s): 3

This lecture course is a study of specialized merchandise classifications emphasizing principles of category management, product knowledge, target customers, and merchandising techniques.  Specific principles addressed are purchasing and controlling inventories through selection, shelf merchandising, promotion, and pricing of specialty apparel and product. 



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