May 19, 2022  
2021-22 Undergraduate Bulletin 
    
2021-22 Undergraduate Bulletin
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MRCH 4363 - Retail Service Promotion


Credit(s): 3

This lecture course explores innovative solutions for meeting customer demand and driving operational success through the application of customer service; retail sales; and marketing concepts, methods and techniques. Areas of analysis include consumer behaviors, market research, public relations, personal selling and revenue management.
Concurrently: No Co-requisite Course(s): MRCH 4352  



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