MKTG 5362 - Revenue Generation in Sports

Credit(s): 3

This course will investigate the major revenue sources for professional, collegiate, amateur, and youth sports and recreation organizations. These include sponsorship sales and activation, ticketing, licensing, broadcasting rights revenue, fundraising and development, and other revenue sources. There will be a heavy focus on sales, personal selling, sales management, and customer relationship management technologies.
Repeated: No
Registration Restriction by College
Nelson Rusche College of Business