May 04, 2024  
2022-23 Undergraduate Bulletin 
    
2022-23 Undergraduate Bulletin ARCHIVED

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MRCH 4363 - Retail Service Promotion


Credit(s): 3

This lecture course explores innovative solutions for meeting customer demand and driving operational success through the application of customer service;retail sales; and marketing concepts, methodsand techniques. Areas of analysis include consumer behaviors, market research, public relations, personal selling and revenue management.
Co-requisite Course(s): MRCH 4352



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