Apr 30, 2024  
2022-23 Graduate Bulletin 
    
Catalog Navigation
  Bulletin Home
  Administration
  Graduate Study
  University Calendar
  Graduate Admission
  Expenses
  Office of Financial Aid and Scholarships
  University Policies
  Program Offerings (A-Z)
  Nelson Rusche College of Business
  James I. Perkins College of Education
  Micky Elliott College of Fine Arts
  Arthur Temple College of Forestry and Agriculture
  College of Liberal and Applied Arts
  College of Sciences and Mathematics
  Course Offerings
  My Portfolio
HELP
2022-23 Graduate Bulletin ARCHIVED

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MKTG 5325 - Seminar in E-Commerce

Credit(s): 3

A strategic overview of electronic commerce with an emphasis on major strategic marketing opportunities, issues and problems. Covers use of intranet, extranet and internet technologies to interact, collaborate and transact business with the company’s customers, employees, suppliers and partners. Both organizational and external factors are analyzed in formulating competitive online marketing strategies.
Prerequisite Course(s): BCIS 1305, MKTG 3351 and MGMT 3370


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)