Dec 05, 2022  
2018-19 Undergraduate Bulletin 
    
2018-19 Undergraduate Bulletin Archived

Marketing, B.B.A.


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Marketing Curriculum

The marketing major enables students to understand the activities that are essential to promoting products and services, as well as developing and distributing them to the ultimate consumers. Marketing courses stress problem-solving and decision making, as well as the development and implementation of marketing policies and strategies. Students completing the program find exciting, action-oriented careers in fields such as personal selling, retailing, advertising, product development, manufacturing, distribution and market research.

Marketing Major

Students seeking a major in marketing must qualify for a Bachelor of Business Administration. In addition to the core curriculum and business foundation, a major in marketing consists of MKT 351 , MKT 355 , MKT 425 , MKT 452 , MKT 455  and 12 additional advanced semester hours in marketing. Students are encouraged to pursue an Internship in marketing (MKT 486 ) and it may count in the elective hours. MGT 383  also may be used for three of the 12 elective hours. This degree requires 27 hours and at least 12 hours of advanced coursework in the major must be completed at SFA. Other requirements include a minimum GPA of 2.0 overall, within the business foundation, and within the major, and also a grade of C or better MKT 351 .

Curriculum (120 hours)


Freshman Year (30 hours)


Fall


15 hours

Spring


15 hours

Sophomore Year (30 hours)


Junior Year (30 hours)


Fall


15 hours

Spring


15 hours

Senior Year (30 hours)


Fall


  • Elective Credit(s): 3
  • Elective/major requirement Credit(s): 3 **
  • Major requirement Credit(s): 3
  • Major requirement Credit(s): 3
  • Major requirement Credit(s): 3
15 hours

Spring


  • Elective Credit(s): 3
  • Elective/major requirement Credit(s): 3
  • Major requirement Credit(s): 3
  • Major requirement Credit(s): 3
15 hours

Minimum total hours: 120


** The international business major requires 27 hours, the marketing major requires 24 hours, the management major requires 21 hours, the human resource management major requires 24 hours, and the sports business major requires 24 hours. The management majors can take 18 hours of electives, marketing majors can take 15 hours of electives, human resource management majors can take 15 hours of electives, sports business majors can take 15 hours of electives, and international business majors can take 12 hours of electives.

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