Marketing, BBA

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Marketing Curriculum

The marketing major enables students to understand the activities that are essential to promoting products and services, as well as developing and distributing them to consumers. Marketing courses stress problem-solving and decision making, as well as the development and implementation of marketing policies and strategies. Students completing the program find exciting, action-oriented careers in fields such as personal selling, retailing, advertising, product development, manufacturing, distribution and market research.

Marketing Major

Students seeking a major in marketing must qualify for a Bachelor of Business Administration. In addition to the core curriculum and business foundation, a major in marketing consists of , , , , and 12 additional advanced semester hours in marketing. Students are encouraged to pursue an internship in marketing () and it may count in the elective hours. also may be used for three of the 12 elective hours. This degree requires 27 hours and at least 12 hours of advanced coursework in the major must be completed at SFA. Other requirements include a minimum GPA of 2.0 overall, within the business foundation and within the major, and also a grade of C or better .

1. University Core Curriculum Requirements

A. Communication

Three hours from:

ENGL 1301 - Rhetoric and Composition Credit(s): 3
or
ENGL 1303 - Honors Composition: Analysis, Argument and Research Credit(s): 3

Three hours from:

SPCH 1315 - Public Speaking Credit(s): 3

B. Mathematics

Three hours from:

MATH 1324 - Finite Mathematics Credit(s): 3

C. Life and Physical Sciences

Six hours from:

ASTR 1303 - Classical and Modern Astronomy Credit(s): 3
BIOL 1308 - Biology for Non-Science Majors I Credit(s): 3
BIOL 1309 - Biology for Non-Science Majors II Credit(s): 3
BIOL 1307 - Biology for Science Majors II Credit(s): 3
BIOL 2361 - Plant Form and Function Credit(s): 3
BIOL 2381 - Local Flora or Fauna Credit(s): 3
BIOL 2301 - Anatomy and Physiology I Credit(s): 3
CHEM 1371 - Chemistry and Society Credit(s): 3
CHEM 1305 - Intro to Chemistry I Credit(s): 3
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D. Language, Philosophy and Culture

E. Creative Arts

F. American History

G. Government/Political Science

H. Social and Behavioral Sciences

I. Component Area Option

Degree Map

The following is the recommended sequence of course completion for this degree.

Foundation of Knowledge (Business Foundation) update

The Business Foundation is missing from curriculog and the course catalog. The new course we are proposing will be a part of the Business Foundation. The registrar is working on fixing this issue in Curriculog, but they told me to add this proposal as a new core until they can get that problem fixed. Thus, this proposal is not actually proposing an entirely new Business Foundation, but just the addition of this one class to the existing Business Foundation curriculum.