Nov 23, 2024  
2022-23 Undergraduate Bulletin 
    
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MKTG 4355 - Marketing Research and Analytics

Credit(s): 3

The course will address the role and value of marketing research, the design and implementation of marketing research projects, and the analysis and data presentation required to produce actionable research reports to solve substantive problems within organizations.
Repeated: No Prerequisite Course(s): MGMT 2372 , MKTG 3351 , MATH 1342  


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