May 31, 2024  
2019-20 Undergraduate Bulletin 
    
2019-20 Undergraduate Bulletin ARCHIVED

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MKT 358 - Sports Marketing


Credit(s): 3

Marketing concepts, theories and practices in the sports industry. Topics include the unique qualities of the sports industry in relation to business and marketing strategy, including product, promotion, pricing and distribution practices of sports marketing. 
Course Fee: Course fee $70.



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