Marketing, BBA

Marketing Curriculum

The marketing major enables students to understand the activities that are essential to promoting products and services, as well as developing and distributing them to the ultimate consumers. Marketing courses stress problem-solving and decision making, as well as the development and implementation of marketing policies and strategies. Students completing the program find exciting, action-oriented careers in fields such as personal selling, retailing, advertising, product development, manufacturing, distribution and market research.

Marketing Major

Students seeking a major in marketing must qualify for a Bachelor of Business Administration. In addition to the core curriculum and business foundation, a major in marketing consists of MKTG 3351 , MKTG 3355 , MKTG 4325 , MKTG 4352 , MKTG 4355  and 12 additional advanced semester hours in marketing. Students are encouraged to pursue an Internship in marketing (MKTG 4186 ) and it may count in the elective hours. MGMT 3383  also may be used for three of the 12 elective hours. This degree requires 27 hours and at least 12 hours of advanced coursework in the major must be completed at SFA. Other requirements include a minimum GPA of 2.0 overall, within the business foundation, and within the major, and also a grade of C or better MKTG 3351 .