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Dec 11, 2024
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2024-25 Undergraduate Catalog
Marketing, BBA
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Return to: Program Offerings (A-Z)
Marketing CurriculumStudents seeking a major in marketing must qualify for a Bachelor of Business Administration. The marketing major enables students to understand the activities that are essential to promoting products and services, as well as developing and distributing them to consumers. Marketing courses stress problem-solving and decision making, as well as the development and implementation of marketing policies and strategies. Students completing the program find exciting, action-oriented careers in fields such as personal selling, retailing, advertising, product development, manufacturing, distribution and market research.
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University Core Curriculum Requirements
C. Life and Physical Science
D. Language, Philosophy and Culture
G. Government/Political Science
H. Social and Behavioral Science
Business Common Requirement
Passport
Complete 4-8 semesters (Fall and Spring) of:
Business Analytics
Courses taken to satisfy this requirement may also appear in the major. Course will only count once towards the 120 hour total. Three hours from: Marketing Major
Students are encouraged to pursue an internship in marketing MKTG 4186 . Other requirements include a minimum GPA of 2.0 within the business foundation and a grade of C or better in MKTG 3351 . Advanced Electives
Complete 12 hours from: General Electives
The student may be required to complete additional elective hours to complete the degree. Core Curriculum lab hours are included in the elective hours. - NOTE: This program uses a total of 9 hours in two different areas of the degree. While the courses are used to fulfill both areas, the hours are only used once in calculating the total hours for the degree.
Special Problems
No more than three hours of Special Problem courses and no more than three hours of Internship courses may count toward a bachelor’s degree in the Nelson Rusche College of Business . Internship courses may count only as electives and may not count toward completion of major course requirements in accounting.
Grade Requirements
- A grade of at least C in each first-year English course (ENGL 1301 , ENGL 1302 )
- A C average in work completed in the major field
- A C average in work completed in the minor field
The required averages are based on those SFA courses taken in each category that are included in the student’s official degree plan (CAPP). Transfer and advanced placement coursework are not included in GPA calculations.
In-Residence Requirement
Undergraduate Degree Programs
Undergraduate degrees require at least 25% semester credit hours completed in-residence.
Undergraduate degrees with 120 hours total degree program hours require a minimum of 30 advanced (upper level) in-residence semester credit hours. The in-residence hour requirement will be fulfilled as part of the individual discipline major, which includes as least 12 advanced in-residence semester credit hours. Minor requirements also may contribute to the total in-residence hours as at least six advanced in-residence semester credit hours are required. The balance of in-resident hours will be fulfilled through additional advanced semester credit hours and may include further major and minor coursework.
Undergraduate degrees with more than 120 total degree program hour requirements will ensure semester credit hours for the specific discipline include at least 25% of total semester credit hours in-residence.
View HOP policy 02-214.
Texas Success Initiative Program
All students must satisfy provisions of the Texas Success Initiative program. See the TSI information catalog page.
Degree Map
The following is the recommended sequence of course completion for this degree. Fall
- Elective Credit(s): 3
- Elective/major requirement Credit(s): 3 **
- Major requirement Credit(s): 3
- Major requirement Credit(s): 3
- Major requirement Credit(s): 3
- BUSI 1000 - Career Success Passport Credit(s): 0
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