Oct 13, 2024  
2024-25 Undergraduate Catalog 
    
2024-25 Undergraduate Catalog

Digital Business Minor


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Digital business is the term commonly used to describe the use of the internet and other digital technology for conducting business, including advertising, organizational communication, control/coordination, training, management, etc. Digital business activities involving buying and selling goods or services often are referred to as “electronic commerce,” or e-commerce.

The digital business minor provides preparation for the student who desires to be actively engaged in the digital operations of a firm, including being knowledgeable about digital business technology and how it relates to management strategies and issues. Students completing the digital business minor can find positions in all types of public and private organizations, including “virtual” companies that conduct essentially all of their business by electronic means. The digital business minor is available to any student who meets the course prerequisites.

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