Aug 13, 2025

2025-2026 Undergraduate Catalog

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2025-2026 Undergraduate Catalog

Media and Communication BA Degree Map- Advertising Concentration

Degree

Media and Communication, BA

First Year

Fall Term

MCOM 2330 - Public Relations Principles Credit(s): 3
MCOM 2327 - Advertising Principles Credit(s): 3
ENGL 1301 - Rhetoric and Composition Credit(s): 3
HIST 1301 - United States History I Credit(s): 3
Mathematics Core Credit(s): 3

Total Semester Hours: 15

Spring Term

MCOM 1307 - Survey of Mass Communication Credit(s): 3
ENGL 1302 - Research and Argument Credit(s): 3
HIST 1302 - United States History II Credit(s): 3
Communication Core-Speech Credit(s): 3
Language, Philosophy and Culture Core Credit(s): 3

Total Semester Hours: 15

Second Year

Fall Term

MCOM 2311 - Media Writing Credit(s): 3
GOVT 2305 - Federal Government Credit(s): 3
Creative Arts Core Credit(s): 3
Life and Physical Sciences Core Credit(s): 3
Co-Requisite Core Lab Credit(s): 1
Social and Behavioral Science Core Credit(s): 3

Total Semester Hours: 16

Spring Term

GOVT 2306 - Texas Government Credit(s): 3
MCOM Industry Course Credit(s): 3
Life and Physical Sciences Core Credit(s): 3
Co-Requisite Core Lab Credit(s): 1
Elective Credit(s): 3
College Requirements - Additional Language, Philosophy and Culture Credit(s): 3

Total Semester Hours: 16

Third Year

Fall Term

MCOM 3306 - Media Law Credit(s): 3
MCOM Skills and Production Course Credit(s): 3
Component Area Core- Language Credit(s): 3
co-requisite language lab Credit(s): 1
Minor Credit(s): 3
Minor Credit(s): 3

Total Semester Hours: 16

Spring Term

MCOM 4306 - Media Ethics Credit(s): 3
MCOM Skills and Production Course Credit(s): 3
College Requirements - Language Proficiency Credit(s): 3
co-requisite language lab Credit(s): 1
Minor Credit(s): 3
Elective Credit(s): 3

Total Semester Hours: 16

Fourth Year

Fall Term

MCOM Agency Course Credit(s): 3
Minor Credit(s): 3
Elective Credit(s): 3
Elective Credit(s): 1
College Requirements - Language Proficiency Credit(s): 3
co-requisite language lab Credit(s): 1

Total Semester Hours: 14

Spring Term

MCOM 4370 - Strategic Advertising And Public Relations Credit(s): 3
MCOM Agency Course Credit(s): 3
Minor Credit(s): 3
College Requirements - Language Proficiency Credit(s): 3

Total Semester Hours: 12

Total Hours for Degree: 120