Nov 27, 2024

2019-20 Undergraduate Bulletin

2019-20 Undergraduate Bulletin ARCHIVED

Marketing, B.B.A.

Marketing Curriculum

The marketing major enables students to understand the activities that are essential to promoting products and services, as well as developing and distributing them to the ultimate consumers. Marketing courses stress problem-solving and decision making, as well as the development and implementation of marketing policies and strategies. Students completing the program find exciting, action-oriented careers in fields such as personal selling, retailing, advertising, product development, manufacturing, distribution and market research.

Marketing Major

Students seeking a major in marketing must qualify for a Bachelor of Business Administration. In addition to the core curriculum and business foundation, a major in marketing consists of MKT 351 , MKT 355 , MKT 425 , MKT 452 , MKT 455 and 12 additional advanced semester hours in marketing. Students are encouraged to pursue an Internship in marketing (MKT 486 ) and it may count in the elective hours. MGT 383 also may be used for three of the 12 elective hours. This degree requires 27 hours and at least 12 hours of advanced coursework in the major must be completed at SFA. Other requirements include a minimum GPA of 2.0 overall, within the business foundation, and within the major, and also a grade of C or better MKT 351 .

1. University Core Curriculum Requirements

A. Communication

Three hours from:

ENG 131 - Rhetoric and Composition Credit(s): 3
or
ENG 133 - Honors Composition: Analysis, Argument and Research Credit(s): 3

Three hours from:

COM 111 - Public Speaking Credit(s): 3

B. Mathematics

Three hours from:

MTH 143 - Finite Mathematics Credit(s): 3

C. Life and Physical Sciences

Six hours from:

AST 105 - Classical and Modern Astronomy Credit(s): 3
BIO 121 - Concepts of Biology Credit(s): 3
BIO 123 - Human Biology Credit(s): 3
BIO 125 - Principles of Ecology and Evolution Credit(s): 3
BIO 131 - Principles of Botany Credit(s): 3
BIO 133 - Principles of Zoology Credit(s): 3
BIO 225 - Local Flora/Fauna Credit(s): 3
BIO 238 - Human Anatomy and Physiology I Credit(s): 3
CHE 101 - Conceptual Chemistry Credit(s): 3
CHE 111 - Intro to Chemistry I Credit(s): 3
CHE 133 - General Chemistry I Credit(s): 3
CHE 134 - General Chemistry II Credit(s): 3
ENV 110 - Introduction to Environmental Science Credit(s): 3
GOL 101 - Fundamentals of Earth Science Credit(s): 3
GOL 131 - Introductory Geology Credit(s): 3
GOL 132 - Historical Geology Credit(s): 3
PHY 101 - General Physics I Credit(s): 3
PHY 102 - General Physics II Credit(s): 3
PHY 110 - Fundamentals of Electronics Credit(s): 3
PHY 131 - Mechanics and Heat Credit(s): 3
PHY 132 - Electricity, Sound and Light Credit(s): 3
PHY 241 - Technical Physics I Credit(s): 3
PHY 242 - Technical Physics II Credit(s): 3

D. Language, Philosophy and Culture

Three hours from:

ENG 200 - Introduction to Literature Credit(s): 3
ENG 209 - Introduction to Mythology Credit(s): 3
ENG 211 - World Literature to 1650 Credit(s): 3
ENG 212 - World Literature from 1650 Credit(s): 3
ENG 221 - British Literature to 1800 Credit(s): 3
ENG 222 - British Literature from 1800 Credit(s): 3
ENG 229 - American Literature to 1865 Credit(s): 3
ENG 230 - American Literature from 1865 Credit(s): 3
ENG 233H - Literary Genres Credit(s): 3
HIS 151 - Western Civilization to 1500 Credit(s): 3
HIS 152 - Western Civilization Since 1500 Credit(s): 3
HIS 161 - World History to 1500 Credit(s): 3
HIS 162 - World History Since 1500 Credit(s): 3
PHI 153 - Introduction to Philosophy Credit(s): 3
PHI 223 - Introduction to Ethics Credit(s): 3

E. Creative Arts

Three hours from:

ART 280 - Art Appreciation Credit(s): 3
ART 281 - Art History Survey I Credit(s): 3
ART 282 - Art History Survey II Credit(s): 3
DAN 140 - Dance Appreciation Credit(s): 3
MHL 245 - Intro to Music Literature Credit(s): 3
MUS 140 - Music Appreciation Credit(s): 3
THR 161 - Theatre Appreciation Credit(s): 3
THR 163 - Film and Culture Credit(s): 3

F. American History

Six hours from:

HIS 133 - U.S. History Survey, 1000-1877 Credit(s): 3
HIS 134 - U.S. History Survey, 1877-Present Credit(s): 3

G. Government/Political Science

Six hours from:

PSC 141 - Introduction to American Government: Theory and Politics Credit(s): 3
PSC 142 - Introduction to American Government: Structure and Functions Credit(s): 3

H. Social and Behavioral Sciences

Three hours from:

ECO 231 - Principles of Macroeconomics Credit(s): 3

I. Component Area Option

Six hours from:

ENG 132 - Research and Argument Credit(s): 3
BCM 247 - Business Communication Credit(s): 3

Curriculum (120 hours)

Freshman Year (30 hours)

Fall

COM 111 - Public Speaking Credit(s): 3
ENG 131 - Rhetoric and Composition Credit(s): 3
HIS or PSC Credit(s): 3
MTH 143 - Finite Mathematics Credit(s): 3
Science with lab Credit(s): 3

15 hours

Spring

ART, MUS, THR, DAN Credit(s): 3
ENG 132 - Research and Argument Credit(s): 3
HIS or PSC Credit(s): 3
MGT 272 - Management Productivity Systems Credit(s): 3
Science with lab Credit(s): 3

15 hours

Sophomore Year (30 hours)

Fall

ACC 231 - Principles of Financial Accounting Credit(s): 3
BCM 247 - Business Communication Credit(s): 3
ECO 231 - Principles of Macroeconomics Credit(s): 3
HIS or PSC Credit(s): 3
MTH 220 - Introduction to Probability and Statistics Credit(s): 3

15 hours

Spring

ACC 232 - Principles of Management Accounting Credit(s): 3
ECO 232 - Principles of Microeconomics Credit(s): 3
ENG LIT, PHI, HIS Credit(s): 3
GBU 325 - Business, Ethics and Society Credit(s): 3
HIS or PSC Credit(s): 3

15 hours

Junior Year (30 hours)

Fall

BLW 335 - Business Law Credit(s): 3
Elective/major requirement Credit(s): 3
MGT 370 - Management Principles Credit(s): 3
MGT 371 - Operations Management Credit(s): 3
MKT 351 - Principles of Marketing Credit(s): 3

15 hours

Spring

ECO 339 - Applied Statistics Credit(s): 3
Elective Credit(s): 3
FIN 333 - Introduction to Financial Management Credit(s): 3
Major requirement Credit(s): 3
Major requirement Credit(s): 3

15 hours

Senior Year (30 hours)

Fall

Elective Credit(s): 3
Elective/major requirement Credit(s): 3 **
Major requirement Credit(s): 3
Major requirement Credit(s): 3
Major requirement Credit(s): 3

15 hours

Spring

Elective Credit(s): 3
Elective/major requirement Credit(s): 3
Major requirement Credit(s): 3
Major requirement Credit(s): 3

MGT 463 - Business Policy and Strategy Credit(s): 3

15 hours

Minimum total hours: 120

** The international business major requires 27 hours, the marketing major requires 24 hours, the management major requires 21 hours, the human resource management major requires 24 hours, and the sports business major requires 24 hours. The management majors can take 18 hours of electives, marketing majors can take 15 hours of electives, human resource management majors can take 15 hours of electives, sports business majors can take 15 hours of electives, and international business majors can take 12 hours of electives.