Nov 23, 2024

2019-20 Undergraduate Bulletin

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2019-20 Undergraduate Bulletin ARCHIVED

Mass Communication, Social Media Concentration without Minor, B.A.

1. University Core Curriculum Requirements

A. Communication

Three hours from:

ENG 131 - Rhetoric and Composition Credit(s): 3
or
ENG 133 - Honors Composition: Analysis, Argument and Research Credit(s): 3

Three hours from:

COM 111 - Public Speaking Credit(s): 3
COM 170 - Interpersonal Communication I Credit(s): 3
COM 215 - Teamwork and Group Communication Credit(s): 3

B. Mathematics

Three hours from:

MTH 110 - Math in Society Credit(s): 3
MTH 138 - College Algebra Credit(s): 3
MTH 143 - Finite Mathematics Credit(s): 3
MTH 220 - Introduction to Probability and Statistics Credit(s): 3
MTH 233 - Calculus I Credit(s): 3

C. Life and Physical Sciences

Six hours from:

AGN 110 - Crop Science Credit(s): 2
and
AGN 110L - Crop Science Lab Credit(s): 1
AST 105 - Classical and Modern Astronomy Credit(s): 3
BIO 121 - Concepts of Biology Credit(s): 3
BIO 123 - Human Biology Credit(s): 3
BIO 125 - Principles of Ecology and Evolution Credit(s): 3
BIO 131 - Principles of Botany Credit(s): 3
BIO 133 - Principles of Zoology Credit(s): 3
BIO 225 - Local Flora/Fauna Credit(s): 3
BIO 238 - Human Anatomy and Physiology I Credit(s): 3
CHE 101 - Conceptual Chemistry Credit(s): 3
CHE 111 - Intro to Chemistry I Credit(s): 3
CHE 133 - General Chemistry I Credit(s): 3
CHE 134 - General Chemistry II Credit(s): 3
ENV 110 - Introduction to Environmental Science Credit(s): 3
GOL 101 - Fundamentals of Earth Science Credit(s): 3
GOL 131 - Introductory Geology Credit(s): 3
GOL 132 - Historical Geology Credit(s): 3
PHY 101 - General Physics I Credit(s): 3
PHY 102 - General Physics II Credit(s): 3
PHY 110 - Fundamentals of Electronics Credit(s): 3
PHY 131 - Mechanics and Heat Credit(s): 3
PHY 132 - Electricity, Sound and Light Credit(s): 3
PHY 241 - Technical Physics I Credit(s): 3
PHY 242 - Technical Physics II Credit(s): 3

D. Language, Philosophy and Culture

Three hours from:

ENG 200 - Introduction to Literature Credit(s): 3
ENG 209 - Introduction to Mythology Credit(s): 3
ENG 211 - World Literature to 1650 Credit(s): 3
ENG 212 - World Literature from 1650 Credit(s): 3
ENG 221 - British Literature to 1800 Credit(s): 3
ENG 222 - British Literature from 1800 Credit(s): 3
ENG 229 - American Literature to 1865 Credit(s): 3
ENG 230 - American Literature from 1865 Credit(s): 3
ENG 233H - Literary Genres Credit(s): 3
HIS 151 - Western Civilization to 1500 Credit(s): 3
HIS 152 - Western Civilization Since 1500 Credit(s): 3
HIS 161 - World History to 1500 Credit(s): 3
HIS 162 - World History Since 1500 Credit(s): 3
PHI 153 - Introduction to Philosophy Credit(s): 3
PHI 223 - Introduction to Ethics Credit(s): 3

E. Creative Arts

Three hours from:

ART 280 - Art Appreciation Credit(s): 3
ART 281 - Art History Survey I Credit(s): 3
ART 282 - Art History Survey II Credit(s): 3
DAN 140 - Dance Appreciation Credit(s): 3
MHL 245 - Intro to Music Literature Credit(s): 3
MUS 140 - Music Appreciation Credit(s): 3
THR 161 - Theatre Appreciation Credit(s): 3
THR 163 - Film and Culture Credit(s): 3

F. American History

Six hours from:

HIS 133 - U.S. History Survey, 1000-1877 Credit(s): 3
HIS 134 - U.S. History Survey, 1877-Present Credit(s): 3

G. Government/Political Science

Six hours from:

PSC 141 - Introduction to American Government: Theory and Politics Credit(s): 3
PSC 142 - Introduction to American Government: Structure and Functions Credit(s): 3

H. Social and Behavioral Sciences

Three hours from:

ANT 231 - Cultural Anthropology Credit(s): 3
ECO 231 - Principles of Macroeconomics Credit(s): 3
ECO 232 - Principles of Microeconomics Credit(s): 3
GEO 131 - World Regional Geography Credit(s): 3
PSY 133 - General Psychology Credit(s): 3
SOC 137 - Introduction to Sociology Credit(s): 3

I. Component Area Option

Three hours from:

ENG 132 - Research and Argument Credit(s): 3

Three hours from:

BCM 247 - Business Communication Credit(s): 3
ENG 273 - Technical and Scientific Writing Credit(s): 3
FRE 131 - Elementary French Credit(s): 3
FRE 132 - Elementary French Credit(s): 3
GER 131 - Elementary German I Credit(s): 3
GER 132 - Elementary German II Credit(s): 3
POR 131 - Elementary Portuguese I Credit(s): 3
POR 132 - Elementary Portuguese II Credit(s): 3
SPA 131 - Elementary Spanish I Credit(s): 3
SPA 132 - Elementary Spanish II Credit(s): 3
SPH 172 - Beginning American Sign Language Credit(s): 3
SPH 272 - Intermediate American Sign Language Credit(s): 3

2. Foundation of Knowledge

Language Proficiency

Complete foreign language proficiency through the SFA 232 level or sign language through the SFA 479 level.

Nine hours from:

If foreign language is not selected in I. Component Area Option of University Core Curriculum, then 12 hours may be required from this area.

FRE 131 - Elementary French Credit(s): 3
FRE 132 - Elementary French Credit(s): 3
FRE 231 - Intermediate French Credit(s): 3
FRE 232 - Intermediate French Credit(s): 3
GER 131 - Elementary German I Credit(s): 3
GER 132 - Elementary German II Credit(s): 3
GER 231 - Intermediate German I Credit(s): 3
GER 232 - Intermediate German II Credit(s): 3
POR 131 - Elementary Portuguese I Credit(s): 3
POR 132 - Elementary Portuguese II Credit(s): 3
POR 231 - Intermediate Portuguese I Credit(s): 3
POR 232 - Intermediate Portuguese II Credit(s): 3
SPA 131 - Elementary Spanish I Credit(s): 3
SPA 132 - Elementary Spanish II Credit(s): 3
SPA 231 - Intermediate Spanish Credit(s): 3
SPA 232 - Intermediate Spanish Credit(s): 3
SPH 172 - Beginning American Sign Language Credit(s): 3
SPH 272 - Intermediate American Sign Language Credit(s): 3
SPH 477 - American Sign Language III Credit(s): 3
SPH 479 - American Sign Language IV Credit(s): 3

Additional Humanities

Three hours from:

ENG 200 - Introduction to Literature Credit(s): 3
ENG 209 - Introduction to Mythology Credit(s): 3
ENG 211 - World Literature to 1650 Credit(s): 3
ENG 212 - World Literature from 1650 Credit(s): 3
ENG 221 - British Literature to 1800 Credit(s): 3
ENG 222 - British Literature from 1800 Credit(s): 3
ENG 229 - American Literature to 1865 Credit(s): 3
ENG 230 - American Literature from 1865 Credit(s): 3
ENG 233H - Literary Genres Credit(s): 3
HIS 151 - Western Civilization to 1500 Credit(s): 3
HIS 152 - Western Civilization Since 1500 Credit(s): 3
PHI 153 - Introduction to Philosophy Credit(s): 3
PHI 163 - Introduction to Logic Credit(s): 3
PHI 223 - Introduction to Ethics Credit(s): 3

3. Mass Communication Major

Required Courses

MCM 101 - Survey of Mass Communication Credit(s): 3
MCM 205 - Media Writing Credit(s): 3
MCM 205L - Media Writing Lab Credit(s): 0
MCM 306 - Media Law Credit(s): 3
MCM 406 - Media Ethics Credit(s): 3

Social Media Concentration

MCM 251 - Introduction to Social Media Credit(s): 3
MCM 351 - Social Media Strategies Credit(s): 3
MCM 352 - Social Media Case Studies Credit(s): 3
MCM 353 - Social Media Content Production Credit(s): 3
MCM 451 - Advertising and Promotion for Social Media Credit(s): 3
MCM 452 - Future Technology Credit(s): 3
MCM 453 - Research in Social Media Credit(s): 3

Advanced Mass Communication

Three hours from:

MCM 307 - Advertising Principles Credit(s): 3
MCM 380 - Public Relations Principles Credit(s): 3
MCM 404 - Media Graphics Credit(s): 3
MCM 480 - Media Internship Credit(s): 3

Additional Advanced Mass Communication

Twelve credit hours of advanced level (300-400) MCM electives as advised.

4. General Electives

Eighteen credit hours of general electives as advised.

5. Minimum total hours: 120

Writing Requirement

All students completing a degree program in the College of Liberal and Applied Arts must meet the standards for writing in the discipline set by their major. Students should see their departmental advisor for those standards.

Double-dipping Rule

Double-dipping is using the same course to fulfill two different requirements in a degree plan. Normally, students may not double-dip more than six to seven hours across their degree plan. Anything beyond that must be approved by the dean.

Grade Requirements

A grade of at least C in each freshman English course (ENG 131 , ENG 132 )
A C average in work completed in the major field
A C average in work completed in the minor field

The required averages are based on those SFA courses taken in each category that are included in the student’s official degree plan (CAPP). Transfer and advanced placement coursework are not included in GPA calculations.

Texas Success Initiative Program

All students must satisfy provisions of the Texas Success Initiative program. See TSI information elsewhere in this bulletin.