Dec 03, 2024  
2020-21 Undergraduate Bulletin 
    
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MKTG 4354 - Business-to-Business Marketing

Credit(s): 3

Comprehensive study of the nature and scope of industrial or business-to-business markets: product management, pricing, promotion and distribution. Also covers assessing industrial marketing opportunities and industrial competitive strategies.
Prerequisite(s): MKTG 3351  


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