May 16, 2024  
2020-21 Undergraduate Bulletin 
    
Catalog Navigation
  Bulletin Home
  General Information
  University Calendar
  Explanation of Course Offerings
  Course Offerings
  University Policies
  Undergraduate Admissions
  Academic Programs and Policies
  School of Honors
  Office of International Programs
  Advanced Placement and Credit by Examination
  Registration
  Business Office
  Office of Financial Aid and Scholarships
  Faculty
  Core Curriculum
  Program Offerings (A-Z)
  Nelson Rusche College of Business
  James I. Perkins College of Education
  College of Fine Arts
  Arthur Temple College of Forestry and Agriculture
  College of Liberal and Applied Arts
  College of Sciences and Mathematics
  My Portfolio
HELP
2020-21 Undergraduate Bulletin ARCHIVED

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MKTG 4354 - Business-to-Business Marketing

Credit(s): 3

Comprehensive study of the nature and scope of industrial or business-to-business markets: product management, pricing, promotion and distribution. Also covers assessing industrial marketing opportunities and industrial competitive strategies.
Prerequisite(s): MKTG 3351  


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)