MKTG 5358 - Sports Marketing and Promotion

Credit(s): 3

This course combines elements of marketing theory and the contemporary sport promotion mix. Students will gain insight in the areas of: strategic marketing, sport consumer behavior, market research, advertising, incentives, public relations, event and venue marketing, personal selling, and other contemporary issues in sport marketing and promotion.
Repeated: No
Registration Restriction by College
Nelson Rusche College of Business