Nov 24, 2024  
2023-24 Undergraduate Bulletin 
    
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MKTG 4325 - Marketing Technology and Digital Media

Credit(s): 3

This course offers an integrative overview of marketing technology with an emphasis on major strategic opportunities, issues and problems. It covers the use of new and existing technology in an ever-changing internet and digital environment.
Repeated: No Prerequisite Course(s): MGMT 2372 , MKTG 3351  


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