Marketing, B.B.A.

Print Degree Planner (opens a new window) |

Marketing Curriculum

The marketing major enables students to understand the activities that are essential to promoting products and services, as well as developing and distributing them to the ultimate consumers. Marketing courses stress problem-solving and decision making, as well as the development and implementation of marketing policies and strategies. Students completing the program find exciting, action-oriented careers in fields such as personal selling, retailing, advertising, product development, manufacturing, distribution and market research.

Marketing Major

Students seeking a major in marketing must qualify for a Bachelor of Business Administration. In addition to the core curriculum and business foundation, a major in marketing consists of MKT 351 , MKT 355 , MKT 425 , MKT 452 , MKT 455 and 12 additional advanced semester hours in marketing. Students are encouraged to pursue an Internship in marketing (MKT 486 ) and it may count in the elective hours. MGT 383 also may be used for three of the 12 elective hours. This degree requires 27 hours and at least 12 hours of advanced coursework in the major must be completed at SFA. Other requirements include a minimum GPA of 2.0 overall, within the business foundation, and within the major, and also a grade of C or better MKT 351 .

Curriculum (120 hours)

Freshman Year (30 hours)

Fall

COM 111 - Public Speaking Credit(s): 3
ENG 131 - Rhetoric and Composition Credit(s): 3
HIS or PSC Credit(s): 3
MTH 143 - Finite Mathematics Credit(s): 3
Science with lab Credit(s): 3

15 hours

Spring

ART, MUS, THR, DAN Credit(s): 3
ENG 132 - Research and Argument Credit(s): 3
HIS or PSC Credit(s): 3
MGT 272 - Management Productivity Systems Credit(s): 3
Science with lab Credit(s): 3

15 hours

Sophomore Year (30 hours)

Fall

ACC 231 - Principles of Financial Accounting Credit(s): 3
BCM 247 - Business Communication Credit(s): 3
ECO 231 - Principles of Macroeconomics Credit(s): 3
HIS or PSC Credit(s): 3
MTH 220 - Introduction to Probability and Statistics Credit(s): 3

15 hours

Spring

ACC 232 - Principles of Management Accounting Credit(s): 3
ECO 232 - Principles of Microeconomics Credit(s): 3
ENG LIT, PHI, HIS Credit(s): 3
GBU 325 - Business, Ethics and Society Credit(s): 3
HIS or PSC Credit(s): 3

15 hours

Junior Year (30 hours)

Fall

BLW 335 - Business Law Credit(s): 3
Elective/major requirement Credit(s): 3
MGT 370 - Management Principles Credit(s): 3
MGT 371 - Operations Management Credit(s): 3
MKT 351 - Principles of Marketing Credit(s): 3

15 hours

Spring

ECO 339 - Applied Statistics Credit(s): 3
Elective Credit(s): 3
FIN 333 - Introduction to Financial Management Credit(s): 3
Major requirement Credit(s): 3
Major requirement Credit(s): 3

15 hours

Senior Year (30 hours)

Fall

Elective Credit(s): 3
Elective/major requirement Credit(s): 3 **
Major requirement Credit(s): 3
Major requirement Credit(s): 3
Major requirement Credit(s): 3

15 hours

Spring

Elective Credit(s): 3
Elective/major requirement Credit(s): 3
Major requirement Credit(s): 3
Major requirement Credit(s): 3

MGT 463 - Business Policy and Strategy Credit(s): 3

15 hours

Minimum total hours: 120

** The international business major requires 27 hours, the marketing major requires 24 hours, the management major requires 21 hours, the human resource management major requires 24 hours, and the sports business major requires 24 hours. The management majors can take 18 hours of electives, marketing majors can take 15 hours of electives, human resource management majors can take 15 hours of electives, sports business majors can take 15 hours of electives, and international business majors can take 12 hours of electives.