Dec 17, 2024

2018-19 Undergraduate Bulletin

2018-19 Undergraduate Bulletin ARCHIVED

Sports Business, Mass Communication, B.B.A.

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Sports Business Curriculum

The sport industry is one of the most visible and dynamic fields in the world. Today’s sport organizations recognize the need for business-educated professionals and are seeking graduates with an understanding of the sport industry. The sports business degree offers students the opportunity to build a foundation of business administration knowledge while at the same time learning the uniqueness of this dynamic industry. Careers in the sport industry include opportunities in the front office of professional sports teams, college athletic departments, fitness administration, corporate sponsorship, sport tourism, recreation management, hospitality administration and more.

1. University Core Curriculum Requirements

See the College of Business’ Bachelor of Business Administration, B.B.A. requirements for core curriculum listing.

2. Foundation of Knowledge

See the College of Business’ Bachelor of Business Administration, B.B.A. requirements for foundation of knowledge course listing.

3. Program Courses

Sports Business Required Courses

Sports Business Elective

Three hours from:

BLW 355 - Sports and Entertainment Law Credit(s): 3
ECO 359 - Sports Economics Credit(s): 3
MGT 470 - Topics in Management Credit(s): 1-6
MKT 358 - Sports Marketing Credit(s): 3
MKT 470 - Topics in Marketing Credit(s): 1-6

Mass Communication Concentration Courses

Six hours from:

MCM 307 - Advertising Principles Credit(s): 3
MCM 320 - Sports Writing Credit(s): 3
MCM 320L - Sports Writing Lab Credit(s): 0
MCM 380 - Public Relations Principles Credit(s): 3

4. Hours needed to total 120

To be discussed with advisor.

5. Suggested Program of Study for the B.B.A.

Freshman Year (30 hours)

Fall

COM 111 - Public Speaking Credit(s): 3
ENG 131 - Rhetoric and Composition Credit(s): 3
HIS or PSC Credit(s): 3
MTH 143 - Finite Mathematics Credit(s): 3
Science with lab Credit(s): 3

15 hours

Spring

ART, MUS, THR, DAN Credit(s): 3
ENG 132 - Research and Argument Credit(s): 3
HIS or PSC Credit(s): 3
MGT 272 - Management Productivity Systems Credit(s): 3
Science with lab Credit(s): 3

15 hours

Sophomore Year (30 hours)

Fall

ACC 231 - Principles of Financial Accounting Credit(s): 3
BCM 247 - Business Communication Credit(s): 3
ECO 231 - Principles of Macroeconomics Credit(s): 3
HIS or PSC Credit(s): 3
MTH 220 - Introduction to Probability and Statistics Credit(s): 3

15 hours

Spring

ACC 232 - Principles of Management Accounting Credit(s): 3
ECO 232 - Principles of Microeconomics Credit(s): 3
ENG, PHI, HIS Credit(s): 3
GBU 325 - Business, Ethics and Society Credit(s): 3
HIS or PSC Credit(s): 3

15 hours

Junior Year (30 hours)

Fall

BLW 335 - Business Law Credit(s): 3
Elective/major requirement Credit(s): 3
MGT 370 - Management Principles Credit(s): 3
MGT 371 - Operations Management Credit(s): 3
MKT 351 - Principles of Marketing Credit(s): 3

15 hours

Spring

ECO 339 - Applied Statistics Credit(s): 3
Elective Credit(s): 3
FIN 333 - Introduction to Financial Management Credit(s): 3
Major requirement Credit(s): 3
Major requirement Credit(s): 3

15 hours

Senior Year (30 hours)

Fall

Elective Credit(s): 3
Elective/major requirement Credit(s): 3 **
Major requirement Credit(s): 3
Major requirement Credit(s): 3
Major requirement Credit(s): 3

Sports Business, Mass Communication, B.B.A.

Sports Business Curriculum

1. University Core Curriculum Requirements

2. Foundation of Knowledge

3. Program Courses

Sports Business Required Courses

Nine hours from:

Three hours from:

Three hours from:

Sports Business Elective

Three hours from:

Mass Communication Concentration Courses

Six hours from:

4. Hours needed to total 120

5. Suggested Program of Study for the B.B.A.

Freshman Year (30 hours)

Fall

15 hours

Spring

15 hours

Sophomore Year (30 hours)

Fall

15 hours

Spring

15 hours

Junior Year (30 hours)

Fall

15 hours

Spring

15 hours

Senior Year (30 hours)

Fall

15 hours

Spring

15 hours