Dec 03, 2024

2020-21 Undergraduate Bulletin

2020-21 Undergraduate Bulletin ARCHIVED

Marketing, B.B.A.

Print Degree Planner (opens a new window) |

Marketing Curriculum

The marketing major enables students to understand the activities that are essential to promoting products and services, as well as developing and distributing them to the ultimate consumers. Marketing courses stress problem-solving and decision making, as well as the development and implementation of marketing policies and strategies. Students completing the program find exciting, action-oriented careers in fields such as personal selling, retailing, advertising, product development, manufacturing, distribution and market research.

Marketing Major

Students seeking a major in marketing must qualify for a Bachelor of Business Administration. In addition to the core curriculum and business foundation, a major in marketing consists of MKTG 3351 , MKTG 3355 , MKTG 4325 , MKTG 4352 , MKTG 4355 and 12 additional advanced semester hours in marketing. Students are encouraged to pursue an Internship in marketing (MKTG 4186 ) and it may count in the elective hours. MGMT 3383 also may be used for three of the 12 elective hours. This degree requires 27 hours and at least 12 hours of advanced coursework in the major must be completed at SFA. Other requirements include a minimum GPA of 2.0 overall, within the business foundation, and within the major, and also a grade of C or better MKTG 3351 .

1. University Core Curriculum Requirements

A. Communication

Three hours from:

ENGL 1301 - Rhetoric and Composition Credit(s): 3
or
ENGL 1303 - Honors Composition: Analysis, Argument and Research Credit(s): 3

Three hours from:

SPCH 1315 - Public Speaking Credit(s): 3

B. Mathematics

Three hours from:

MATH 1324 - Finite Mathematics Credit(s): 3

C. Life and Physical Sciences

Six hours from:

ASTR 1303 - Classical and Modern Astronomy Credit(s): 3
BIOL 1308 - Biology for Non-Science Majors I Credit(s): 3
BIOL 1309 - Biology for Non-Science Majors II Credit(s): 3
BIOL 1307 - Biology for Science Majors II Credit(s): 3
BIOL 2361 - Plant Form and Function Credit(s): 3
BIOL 1313 - General Zoology Credit(s): 3
BIOL 2381 - Local Flora or Fauna Credit(s): 3
BIOL 2301 - Anatomy and Physiology I Credit(s): 3
CHEM 1371 - Conceptual Chemistry Credit(s): 3
CHEM 1305 - Intro to Chemistry I Credit(s): 3
CHEM 1311 - General Chemistry I Credit(s): 3
CHEM 1312 - General Chemistry II Credit(s): 3
ENVR 1301 - Intro to Environmental Science Credit(s): 3
GEOL 1301 - Fundamentals of Earth Science Credit(s): 3
GEOL 1303 - Introductory Geology Credit(s): 3
GEOL 1304 - Historical Geology Credit(s): 3
PHYS 1305 - General Physics I Credit(s): 3
PHYS 1307 - General Physics II Credit(s): 3
PHYS 1310 - Fundamentals of Electronics Credit(s): 3
PHYS 1301 - Mechanics and Heat Credit(s): 3
PHYS 1302 - Electricity, Sound and Light Credit(s): 3
PHYS 2325 - Technical Physics I Credit(s): 3
PHYS 2326 - Technical Physics II Credit(s): 3

D. Language, Philosophy and Culture

Three hours from:

ENGL 2341 - Introduction to Literature Credit(s): 3
ENGL 2309 - Introduction to Mythology Credit(s): 3
ENGL 2332 - World Literature to 1650 Credit(s): 3
ENGL 2333 - World Literature from 1650 Credit(s): 3
ENGL 2322 - British Literature to 1800 Credit(s): 3
ENGL 2323 - British Literature from 1800 Credit(s): 3
ENGL 2327 - American Literature to 1865 Credit(s): 3
ENGL 2328 - American Literature from 1865 Credit(s): 3
ENGL 2335 - Literary Genres Credit(s): 3
HIST 2311 - Western Civilization I Credit(s): 3
HIST 2312 - Western Civilization II Credit(s): 3
HIST 2321 - World Civilizations I Credit(s): 3
HIST 2322 - World Civilizations II Credit(s): 3
PHIL 1301 - Introduction to Philosophy Credit(s): 3
PHIL 2306 - Introduction to Ethics Credit(s): 3

E. Creative Arts

Three hours from:

ARTS 1301 - Art Appreciation Credit(s): 3
ARTS 1303 - Art History I (Prehistoric to the 14th century) Credit(s): 3
ARTS 1304 - Art History II (14th Century to the present) Credit(s): 3
DANC 2303 - Dance Appreciation Credit(s): 3
MUMH 1307 - Intro to Music Literature Credit(s): 3
MUSI 1306 - Music Appreciation Credit(s): 3
DRAM 1310 - Theatre Appreciation Credit(s): 3
DRAM 2366 - Film and Culture Credit(s): 3

F. American History

Six hours from:

HIST 1301 - United States History I Credit(s): 3
HIST 1302 - United States History II Credit(s): 3

G. Government/Political Science

Six hours from:

GOVT 2301 - Introduction to American Government: Theory and Politics Credit(s): 3
GOVT 2302 - Introduction to American Government: Structure and Functions Credit(s): 3

H. Social and Behavioral Sciences

Three hours from:

ECON 2301 - Principles of Macroeconomics Credit(s): 3

I. Component Area Option

Six hours from:

ENGL 1302 - Research and Argument Credit(s): 3
BUSI 2304 - Business Communication Credit(s): 3

Curriculum (120 hours)

Freshman Year (30 hours)

Fall

SPCH 1315 - Public Speaking Credit(s): 3
ENGL 1301 - Rhetoric and Composition Credit(s): 3
HIS or PSC Credit(s): 3
MATH 1324 - Finite Mathematics Credit(s): 3
Science with lab Credit(s): 3

15 hours

Spring

ART, MUS, THR, DAN Credit(s): 3
ENGL 1302 - Research and Argument Credit(s): 3
HIS or PSC Credit(s): 3
MGMT 2372 - Management and Productivity Systems Credit(s): 3
Science with lab Credit(s): 3

15 hours

Sophomore Year (30 hours)

Fall

ACCT 2301 - Principles of Financial Accounting Credit(s): 3
BUSI 2304 - Business Communication Credit(s): 3
ECON 2301 - Principles of Macroeconomics Credit(s): 3
HIS or PSC Credit(s): 3
MATH 1342 - Introduction to Probability and Statistics Credit(s): 3

15 hours

Spring

ACCT 2302 - Principles of Management Accounting Credit(s): 3
ECON 2302 - Principles of Microeconomics Credit(s): 3
ENG LIT, PHI, HIS Credit(s): 3
BUSI 3325 - Business, Ethics, and Society Credit(s): 3
HIS or PSC Credit(s): 3

15 hours

Junior Year (30 hours)

Fall

BLAW 3335 - Business Law Credit(s): 3
Elective/major requirement Credit(s): 3
MGMT 3370 - Management Principles Credit(s): 3
MGMT 3371 - Operations Management Credit(s): 3
MKTG 3351 - Principles of Marketing Credit(s): 3

15 hours

Spring

ECON 3339 - Applied Statistics Credit(s): 3
Elective Credit(s): 3
FINC 3333 - Introduction to Financial Management Credit(s): 3
Major requirement Credit(s): 3
Major requirement Credit(s): 3

15 hours

Senior Year (30 hours)

Fall

Elective Credit(s): 3
Elective/major requirement Credit(s): 3 **
Major requirement Credit(s): 3
Major requirement Credit(s): 3
Major requirement Credit(s): 3

15 hours

Spring

Elective Credit(s): 3
Elective/major requirement Credit(s): 3
Major requirement Credit(s): 3
Major requirement Credit(s): 3

MGMT 4363 - Business Policy and Strategy Credit(s): 3

15 hours

Minimum total hours: 120

** The international business major requires 27 hours, the marketing major requires 24 hours, the management major requires 21 hours, the human resource management major requires 24 hours, and the sports business major requires 24 hours. The management majors can take 18 hours of electives, marketing majors can take 15 hours of electives, human resource management majors can take 15 hours of electives, sports business majors can take 15 hours of electives, and international business majors can take 12 hours of electives.