Marketing Curriculum
The marketing major enables students to understand the activities that are essential to promoting products and services, as well as developing and distributing them to consumers. Marketing courses stress problem-solving and decision making, as well as the development and implementation of marketing policies and strategies. Students completing the program find exciting, action-oriented careers in fields such as personal selling, retailing, advertising, product development, manufacturing, distribution and market research.
Marketing Major
Students seeking a major in marketing must qualify for a Bachelor of Business Administration. In addition to the core curriculum and business foundation, a major in marketing consists of , , , , and 12 additional advanced semester hours in marketing. Students are encouraged to pursue an internship in marketing () and it may count in the elective hours. also may be used for three of the 12 elective hours. This degree requires 27 hours and at least 12 hours of advanced coursework in the major must be completed at SFA. Other requirements include a minimum GPA of 2.0 overall, within the business foundation and within the major, and also a grade of C or better .