Jun 15, 2024

2023-24 Undergraduate Bulletin

Marketing, BBA

Print Degree Planner (opens a new window) |

Marketing Curriculum

Students seeking a major in marketing must qualify for a Bachelor of Business Administration. The marketing major enables students to understand the activities that are essential to promoting products and services, as well as developing and distributing them to consumers. Marketing courses stress problem-solving and decision making, as well as the development and implementation of marketing policies and strategies. Students completing the program find exciting, action-oriented careers in fields such as personal selling, retailing, advertising, product development, manufacturing, distribution and market research.

University Core Curriculum Requirements

A. Communication

Three hours from:

ENGL 1301 - Rhetoric and Composition Credit(s): 3
or
ENGL 1303 - Honors Composition: Analysis, Argument and Research Credit(s): 3

Three hours from:

SPCH 1315 - Public Speaking Credit(s): 3

B. Mathematics

Three hours from:

MATH 1324 - Finite Mathematics Credit(s): 3

C. Life and Physical Science

Six hours from:

ASTR 1303 - Classical and Modern Astronomy Credit(s): 3
BIOL 1307 - Biology for Science Majors II Credit(s): 3
BIOL 1308 - Biology for Non-Science Majors I Credit(s): 3
BIOL 1309 - Biology for Non-Science Majors II Credit(s): 3
BIOL 2301 - Anatomy and Physiology I Credit(s): 3
BIOL 2361 - Plant Form and Function Credit(s): 3
BIOL 2381 - Local Flora or Fauna Credit(s): 3
CHEM 1305 - Intro to Chemistry I Credit(s): 3
CHEM 1311 - General Chemistry I Credit(s): 3
CHEM 1312 - General Chemistry II Credit(s): 3
CHEM 1371 - Chemistry and Society Credit(s): 3
ENVR 1301 - Intro to Environmental Science Credit(s): 3
GEOL 1301 - Fundamentals of Earth Science Credit(s): 3
GEOL 1303 - Introductory Geology Credit(s): 3
GEOL 1304 - Historical Geology Credit(s): 3
PHYS 1301 - Mechanics and Heat Credit(s): 3
PHYS 1302 - Electricity, Sound and Light Credit(s): 3
PHYS 1305 - Conceptual Physics I Credit(s): 3
PHYS 1307 - Conceptual Physics II Credit(s): 3
PHYS 1310 - Fundamentals of Electronics Credit(s): 3
PHYS 2325 - Technical Physics I Credit(s): 3
PHYS 2326 - Technical Physics II Credit(s): 3
HORT 1131 - Cultivating Plants Lab Credit(s): 1
HORT 1231 - Cultivating Plants Credit(s): 2

D. Language, Philosophy and Culture

Three hours from:

ENGL 2309 - Introduction to Mythology Credit(s): 3
ENGL 2322 - British Literature to 1800 Credit(s): 3
ENGL 2323 - British Literature from 1800 Credit(s): 3
ENGL 2327 - American Literature to 1865 Credit(s): 3
ENGL 2328 - American Literature from 1865 Credit(s): 3
ENGL 2332 - World Literature to 1650 Credit(s): 3
ENGL 2333 - World Literature from 1650 Credit(s): 3
ENGL 2335 - Literary Genres Credit(s): 3
ENGL 2341 - Introduction to Literature Credit(s): 3
HIST 2311 - Western Civilization I Credit(s): 3
HIST 2312 - Western Civilization II Credit(s): 3
HIST 2321 - World Civilizations I Credit(s): 3
HIST 2322 - World Civilizations II Credit(s): 3
PHIL 1301 - Introduction to Philosophy Credit(s): 3
PHIL 1304 - Introduction to World Religions Credit(s): 3
PHIL 2306 - Introduction to Ethics Credit(s): 3

E. Creative Arts

Three hours from:

ARTS 1301 - Art Appreciation Credit(s): 3
ARTS 1303 - Art History I (Prehistoric to the 14th century) Credit(s): 3
ARTS 1304 - Art History II (14th Century to the present) Credit(s): 3
DANC 2303 - Dance Appreciation Credit(s): 3
DRAM 1310 - Theatre Appreciation Credit(s): 3
DRAM 2366 - Film and Culture Credit(s): 3
MUMH 1307 - Intro to Music Literature Credit(s): 3
MUSI 1306 - Music Appreciation Credit(s): 3

F. American History

Six hours from:

HIST 1301 - United States History I Credit(s): 3
HIST 1302 - United States History II Credit(s): 3

G. Government/Political Science

Six hours from:

GOVT 2305 - Federal Government Credit(s): 3
GOVT 2306 - Texas Government Credit(s): 3

H. Social and Behavioral Science

Three hours from:

ECON 2301 - Principles of Macroeconomics Credit(s): 3

I. Component Area Option

Three hours from:

ENGL 1302 - Research and Argument Credit(s): 3

Three hours from:

BUSI 2304 - Business Communication Credit(s): 3

Business Common Requirement

MATH 1342 - Introduction to Probability and Statistics Credit(s): 3
Complete 4-8 semesters (Fall and Spring) of:
BUSI 1000 - Career Success Passport Credit(s): 0

Foundation of Knowledge

ACCT 2301 - Principles of Financial Accounting Credit(s): 3
ACCT 2302 - Principles of Management Accounting Credit(s): 3
BLAW 3335 - Business Law Credit(s): 3
BUSI 2304 - Business Communication Credit(s): 3
BUSI 3325 - Business, Ethics, and Society Credit(s): 3
ECON 2301 - Principles of Macroeconomics Credit(s): 3
ECON 2302 - Principles of Microeconomics Credit(s): 3
ECON 3339 - Applied Statistics Credit(s): 3
FINC 3333 - Introduction to Financial Management Credit(s): 3
MGMT 2372 - Management and Productivity Systems Credit(s): 3
MGMT 3370 - Management Principles Credit(s): 3
MGMT 3371 - Operations Management Credit(s): 3
MGMT 4363 - Strategic Management Credit(s): 3
MKTG 3351 - Principles of Marketing Credit(s): 3

Marketing Major

Students are encouraged to pursue an internship in marketing MKTG 4186 . Other requirements include a minimum GPA of 2.0 within the business foundation and a grade of C or better in MKTG 3351 .

Required Courses

MKTG 3351 - Principles of Marketing Credit(s): 3
MKTG 3355 - Consumer Behavior Credit(s): 3
MKTG 4325 - Marketing Technology and Digital Media Credit(s): 3
MKTG 4352 - International Marketing Credit(s): 3
MKTG 4355 - Marketing Research and Analytics Credit(s): 3

Advanced Electives

Complete 12 hours from:

MGMT 3383 - Purchasing and Materials Management Credit(s): 3
MKTG 3352 - Advertising and Promotion Credit(s): 3
MKTG 3353 - Personal Selling Credit(s): 3
MKTG 3354 - Retailing Credit(s): 3
MKTG 3357 - Distribution Channels Credit(s): 3
MKTG 3358 - Sports Marketing Credit(s): 3
MKTG 3360 - Marketing of Services Credit(s): 3
MKTG 3362 - Sports Promotion Credit(s): 3
MKTG 4170 - Topics in Marketing Credit(s): 1 to 6
MKTG 4175 - Special Problems in Marketing Credit(s): 1 to 3
MKTG 4186 - Internship in Marketing Credit(s): 1 to 3
MKTG 4354 - Business-to-Business Marketing Credit(s): 3
MKTG 4356 - Sales Management Credit(s): 3
MKTG 4357 - Strategic Brand Marketing Credit(s): 3
MKTG 4358 - International Sports Marketing Credit(s): 3

General Electives

The student may be required to complete additional elective hours to complete the degree. Core Curriculum lab hours are included in the elective hours.

NOTE: This program uses a total of 9 hours in two different areas of the degree. While the courses are used to fulfill both areas, the hours are only used once in calculating the total hours for the degree.

Total hours: 120

Special Problems

No more than three hours of Special Problem courses and no more than three hours of Internship courses may count toward a bachelor’s degree in the Nelson Rusche College of Business . Internship courses may count only as electives and may not count toward completion of major course requirements in accounting.

Special Problems
ACCT 4175 - Special Problems Credit(s): 1 to 3
BCOM 4375 - Special Problems Credit(s): 1 to 3
BLAW 4375 - Special Problems Credit(s): 1 to 3
BUSI 4375 - Special Problems Credit(s): 1 to 3
ECON 4375 - Special Problems in Economics Credit(s): 3
FINC 4375 - Special Problems in Finance Credit(s): 3
MGMT 4175 - Special Problems in Management Credit(s): 1 to 3
MKTG 4175 - Special Problems in Marketing Credit(s): 1 to 3
Internship
ACCT 4185 - Internship in Accounting Credit(s): 1 to 3
BUSI 4385 - Internship in General Business Credit(s): 1 to 3
ECON 4385 - Internship in Economics Credit(s): 3
FINC 4385 - Internship in Finance Credit(s): 3
MGMT 4176 - Internship Management Credit(s): 1 to 3
MKTG 4186 - Internship in Marketing Credit(s): 1 to 3

Grade Requirements

A grade of at least C in each first-year English course (ENGL 1301 , ENGL 1302 )
A C average in work completed in the major field
A C average in work completed in the minor field

The required averages are based on those SFA courses taken in each category that are included in the student’s official degree plan (CAPP). Transfer and advanced placement coursework are not included in GPA calculations.

In-Residence Requirement

Undergraduate Degree Programs

Undergraduate degrees require at least 25% semester credit hours completed in-residence.

Undergraduate degrees with 120 hours total degree program hours require a minimum of 30 advanced (upper level) in-residence semester credit hours. The in-residence hour requirement will be fulfilled as part of the individual discipline major, which includes as least 12 advanced in-residence semester credit hours. Minor requirements also may contribute to the total in-residence hours as at least six advanced in-residence semester credit hours are required. The balance of in-resident hours will be fulfilled through additional advanced semester credit hours and may include further major and minor coursework.

Undergraduate degrees with more than 120 total degree program hour requirements will ensure semester credit hours for the specific discipline include at least 25% of total semester credit hours in-residence.

View HOP policy 02-214.