MGMT 3364 - Sports and Entertainment Entrepreneurship and NIL

Credit(s): 3

This course will allow students to discover the intersection of Name, Image, and Likeness (NIL) and entrepreneurship in the realm of college athletics and entertainment. This course empowers students to unravel the dynamic world of NIL within sports business and gain an understanding of how student-athletes can exploit the value of their Name, Image, and Likeness, creating diverse opportunities. This course will explore the latest trends, challenges, and potential ventures within the sports and entertainment industries, covering essential topics like legal considerations and marketing strategies. Students planning to work in high school athletics, college sports, or the professional sports or entertainment arena, will benefit as this course will equip them with the knowledge and skills to thrive in this evolving area of college sports and entrepreneurship.
Repeated: No
Registration Restriction by Classification
Sophomore, Junior, Senior